The $250,000 smartphone hits the market

Smartphones just got smarter – or at least more expensive.

With a price tag of $250,000, Savelli smartphones come complete with 18-carat white gold casing encrusted with precious diamonds.

It’s as much a piece of jewelery as a gadget.

The mission of its makers, the Geneva-based jeweler Savelli, was to “elevate a phone into haute couture.”

“It’s the most important object one has with them all the time — it’s in your hand, it’s in your pocket, it’s next to you when you sleep, you can touch it 100 times a day,” Alessandro Savelli, the firm’s CEO, told CNN’s Nina dos Santos.

The jeweler is hoping to win the hearts of luxury shoppers, with the brand focusing exclusively on women.

“I think our customers are really looking for something special, really a beautiful object which they use every day and is extremely visible and really makes part of their persona,”…

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